Data Driven Lead Optimization
Time on Page
Originating Domain
IP Address
Page Scan
Lead Scoring
Fraud Detection
Income Validation
Key Metrics and Control
Cost Per Acquisition
Analyze performance by channel level reporting
DNC Validation
LTV to Customer Acquisition Cost
Conversion by state and country
Monitoring and preventing ad fraud
Optimize by Vendor sub source
Documenting express written consent / TCPA regulations
